Cookie Policy

Learn how we use cookies and similar tracking technologies to enhance your experience on our AI-powered Amazon PPC platform.

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This Cookie Policy explains how Mirox LDA and our partners use cookies and similar tracking technologies when you visit our website and use our AI-powered Amazon PPC optimization and SEO automation platform.

By using our services, including logging in with Login with Amazon, you consent to the use of cookies as described in this policy. This policy should be read in conjunction with our Privacy Policy.

1. What Are Cookies

1.1 Definition

Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and provide information to website owners.

1.2 How Cookies Work

When you visit our website, cookies are stored on your device by your web browser. These cookies contain information such as:

  • Unique identifiers to distinguish you from other users
  • Session information to keep you logged in
  • Preferences and settings you've selected
  • Information about how you interact with our platform

1.3 Similar Technologies

In addition to cookies, we use similar tracking technologies including:

  • Web Beacons (Pixels): Small transparent images embedded in web pages or emails to track activity
  • Local Storage: Browser storage that holds data locally on your device
  • Session Storage: Temporary storage that is cleared when you close your browser
  • SDKs and APIs: Software development kits that collect usage data in mobile applications

1.4 First-Party vs. Third-Party Cookies

  • First-Party Cookies: Set by our website directly and used to provide core functionality and improve your experience
  • Third-Party Cookies: Set by external services (like analytics providers or advertising networks) that we integrate with

3. Specific Cookies We Use

Below is a detailed list of specific cookies used on our platform:

Essential Cookies

Cookie NamePurposeDurationType
session_idMaintains your session state and authentication across pagesSessionFirst-party
csrf_tokenProtects against Cross-Site Request Forgery attacksSessionFirst-party
auth_tokenStores encrypted authentication token for secure login30 daysFirst-party
lwa_tokenLogin with Amazon authentication token60 daysThird-party (Amazon)
lwa_refresh_tokenRefresh token for Login with Amazon to maintain authentication90 daysThird-party (Amazon)
cookie_consentStores your cookie consent preferences1 yearFirst-party
load_balancerRoutes requests to appropriate server for optimal performanceSessionFirst-party

Functional Cookies

Cookie NamePurposeDurationType
user_preferencesStores dashboard preferences, theme, and display settings1 yearFirst-party
languageRemembers your preferred language selection1 yearFirst-party
marketplace_idStores your selected Amazon marketplace region6 monthsFirst-party
dashboard_layoutRemembers your custom dashboard widget configuration1 yearFirst-party
filters_stateSaves your applied filters and search criteria30 daysFirst-party

Analytics Cookies

Cookie NamePurposeDurationType
_gaGoogle Analytics - Distinguishes unique users2 yearsThird-party (Google)
_ga_*Google Analytics 4 - Persists session state2 yearsThird-party (Google)
_gidGoogle Analytics - Distinguishes users (short-term)24 hoursThird-party (Google)
_gatGoogle Analytics - Throttles request rate1 minuteThird-party (Google)
_gac_*Google Analytics - Campaign and ad click information90 daysThird-party (Google)
analytics_sessionInternal analytics for user behavior tracking30 minutesFirst-party

Marketing Cookies

Cookie NamePurposeDurationType
_fbpFacebook Pixel - Tracks conversions and retargeting3 monthsThird-party (Facebook)
frFacebook - Delivers and measures ad effectiveness3 monthsThird-party (Facebook)
IDEGoogle DoubleClick - Ad serving and retargeting1 yearThird-party (Google)
ads/ga-audiencesGoogle Ads - Remarketing and audience targetingSessionThird-party (Google)
__hstcHubSpot - Tracks visitors and sessions13 monthsThird-party (HubSpot)
__hsscHubSpot - Session tracking30 minutesThird-party (HubSpot)

Amazon Integration Cookies

Cookie NamePurposeDurationType
amazon_Login_*Login with Amazon authentication stateSessionThird-party (Amazon)
amzn-tokenAmazon OAuth access token for API calls60 daysThird-party (Amazon)
advertising_api_tokenAmazon Advertising API authentication1 hourFirst-party
seller_central_sessionMaintains Amazon Seller Central connection24 hoursFirst-party

Amazon Integration: When you use Login with Amazon or connect your Amazon Advertising account, Amazon sets additional cookies governed by the Amazon Cookies Notice. We do not have control over these cookies.

4. Third-Party Cookies and Services

Our platform integrates with various third-party services that may set their own cookies. These services have their own privacy policies and cookie policies that govern their data collection practices.

4.1 Login with Amazon (LWA)

When you authenticate using Login with Amazon, Amazon sets cookies to maintain your authentication session and provide single sign-on functionality. These cookies are controlled by Amazon and are subject to the Amazon Privacy Notice.

  • Purpose: Authentication, session management, security
  • Duration: Varies by cookie type (session to 90 days)
  • Data Collected: Authentication tokens, user identifiers, login state
  • Privacy Policy: Amazon Privacy Notice

4.2 Amazon Advertising API

Our platform connects to the Amazon Advertising API to retrieve your PPC campaign data and provide optimization services. This integration may involve cookies for API authentication and session management.

  • Purpose: API authentication, data synchronization, campaign management
  • Duration: 1 hour to 24 hours (token refresh)
  • Data Collected: Campaign metrics, keyword data, bid information, performance reports
  • Privacy Policy: Amazon Advertising Privacy Notice

4.3 Google Analytics

We use Google Analytics to understand how visitors use our website and identify areas for improvement. Google Analytics uses cookies to collect anonymous usage data.

  • Purpose: Website analytics, user behavior tracking, performance monitoring
  • Duration: 1 minute to 2 years (varies by cookie)
  • Data Collected: Page views, session duration, bounce rate, traffic sources, device information
  • Privacy Policy: Google Privacy Policy
  • Opt-Out: Google Analytics Opt-out Browser Add-on

4.4 Google Ads and DoubleClick

We use Google Ads for remarketing and conversion tracking. Google DoubleClick cookies enable personalized advertising and measure campaign effectiveness.

  • Purpose: Remarketing, conversion tracking, ad personalization
  • Duration: Session to 1 year
  • Data Collected: Ad interactions, conversions, audience segments
  • Privacy Policy: Google Advertising Privacy
  • Opt-Out: Google Ad Settings

4.5 Facebook Pixel

The Facebook Pixel helps us measure advertising effectiveness, build targeted audiences, and track conversions from Facebook ads.

4.6 HubSpot (Marketing Automation)

We use HubSpot for marketing automation, email campaigns, and CRM functionality. HubSpot cookies track visitor interactions and engagement.

  • Purpose: Marketing automation, lead tracking, email engagement
  • Duration: 30 minutes to 13 months
  • Data Collected: Email opens, link clicks, form submissions, page views
  • Privacy Policy: HubSpot Privacy Policy

Important Note on Third-Party Cookies

We do not control third-party cookies set by external services. These services operate independently and are governed by their own privacy policies. We recommend reviewing their policies to understand how they collect and use your data. You can manage or opt out of third-party cookies through the links provided above or through your browser settings.

5. How to Manage and Control Cookies

You have several options to manage and control cookies on our platform. You can adjust your preferences below or use browser settings to block or delete cookies.

Cookie Preference Center

Manage your cookie preferences below. Changes take effect immediately.

Essential Cookies

Required for authentication, security, and core functionality. Cannot be disabled.

Always Active

Functional Cookies

Enable enhanced features and personalization like preferences and dashboard settings.

Analytics Cookies

Help us understand usage patterns to improve performance and user experience.

Marketing Cookies

Track visits across websites to deliver relevant advertisements and measure campaigns.

5.1 Browser Cookie Settings

Most web browsers allow you to control cookies through their settings. Below are instructions for popular browsers:

Google Chrome

  1. Click the three-dot menu icon and select "Settings"
  2. Navigate to "Privacy and security" and click "Cookies and other site data"
  3. Choose your preferred cookie settings
  4. To clear existing cookies: Click "See all cookies and site data" and then "Remove all"

Learn more: Chrome Cookie Settings

Mozilla Firefox

  1. Click the menu button and select "Settings"
  2. Go to "Privacy & Security" panel
  3. Under "Cookies and Site Data," choose your preferences
  4. To clear cookies: Click "Clear Data" and select "Cookies and Site Data"

Learn more: Firefox Cookie Settings

Safari (macOS)

  1. Open Safari and click "Safari" in the menu bar, then "Preferences"
  2. Go to the "Privacy" tab
  3. Adjust "Cookies and website data" settings
  4. To remove cookies: Click "Manage Website Data" and then "Remove All"

Learn more: Safari Cookie Settings

Microsoft Edge

  1. Click the three-dot menu and select "Settings"
  2. Go to "Cookies and site permissions"
  3. Click "Manage and delete cookies and site data"
  4. Adjust your preferences or clear existing cookies

Learn more: Edge Cookie Settings

Safari (iOS)

  1. Open the "Settings" app on your device
  2. Scroll down and tap "Safari"
  3. Under "Privacy & Security," adjust cookie settings
  4. To clear cookies: Tap "Clear History and Website Data"

Learn more: Safari iOS Settings

5.2 Impact of Blocking Cookies

While you have the right to block or delete cookies, please be aware that doing so may affect your experience on our platform:

  • Essential Cookies: Blocking these will prevent you from logging in and using core platform features
  • Functional Cookies: Disabling these means your preferences won't be saved, and you'll need to re-configure settings each visit
  • Analytics Cookies: Blocking these won't affect functionality but prevents us from improving user experience based on usage data
  • Marketing Cookies: Disabling these means you'll still see ads, but they won't be personalized to your interests

5.3 Opting Out of Third-Party Tracking

You can opt out of third-party advertising cookies through industry opt-out programs:

Important: Opt-out preferences are stored in cookies. If you clear all cookies, you'll need to set your opt-out preferences again. Some opt-out mechanisms only work on the specific browser and device where you set them.

6. Do Not Track Signals

6.1 What is Do Not Track?

Do Not Track (DNT) is a browser feature that allows you to express your preference not to be tracked online. When enabled, your browser sends a special signal (DNT=1) to websites you visit, requesting that they do not track your activity.

6.2 Our Response to DNT Signals

Currently, we do not respond to Do Not Track signals. There is no consistent industry standard for how websites should respond to DNT signals, and we await the development of clear standards before implementing DNT signal processing.

However, you can still control cookies and tracking through:

  • Our Cookie Preference Center (see Section 5 above)
  • Browser cookie settings and blocking
  • Third-party opt-out tools and browser extensions
  • Privacy-focused browsers and search engines

6.3 How to Enable Do Not Track

If you wish to enable Do Not Track in your browser:

  • Chrome: Settings → Privacy and security → Send a "Do Not Track" request
  • Firefox: Settings → Privacy & Security → Send websites a "Do Not Track" signal
  • Safari: Preferences → Privacy → Ask websites not to track me
  • Edge: Settings → Privacy, search, and services → Send "Do Not Track" requests

6.4 Global Privacy Control (GPC)

Global Privacy Control (GPC) is a newer privacy signal similar to DNT. We are monitoring the development of GPC standards and will consider implementing support as industry practices evolve. For now, we recommend using our Cookie Preference Center to manage your privacy choices.

Our Commitment to Privacy

While we don't currently respond to DNT signals, we are committed to providing you with meaningful privacy controls. We will continue to monitor industry standards and may update this policy as DNT and GPC standards mature. In the meantime, you have full control over cookie settings through our Cookie Preference Center and browser settings.

7. Additional Information

7.1 Cookie Consent and Compliance

We comply with applicable cookie laws and regulations, including:

  • GDPR (General Data Protection Regulation): For users in the European Economic Area, we obtain consent before setting non-essential cookies
  • ePrivacy Directive (Cookie Law): We provide clear information about cookies and obtain consent where required
  • CCPA (California Consumer Privacy Act): California residents have the right to opt out of the sale of personal information (we do not sell personal information)
  • PECR (Privacy and Electronic Communications Regulations): UK-specific requirements for cookie consent

7.2 Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:

  • Update the "Last Updated" date at the top of this page
  • Notify you via email or through a prominent notice on our platform
  • Request renewed consent for material changes to cookie usage

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.

7.3 Relationship to Privacy Policy

This Cookie Policy supplements our Privacy Policy, which provides comprehensive information about how we collect, use, and protect your personal information. For details about data processing, user rights, and data protection, please refer to our Privacy Policy.

7.4 Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect information from children through cookies or any other means. If you believe we have inadvertently collected information from a child, please contact us immediately.

7.5 International Users

If you access our platform from outside the United States, please be aware that cookies may be transferred to, stored, and processed in the United States and other countries where our service providers operate. These countries may have different data protection laws than your country of residence. By using our services, you consent to this transfer.

7.6 Questions About Cookies

If you have questions about our use of cookies or this Cookie Policy, please contact us using the information in the Contact section below.

8. Contact Us

If you have questions about this Cookie Policy or our use of cookies and tracking technologies, please contact us:

Data Protection Officer

info@mirox.pt

Mailing Address

Mirox LDA
Cookie Policy Inquiries
Rua Poco do Moleiro 241, 1 Esq-frt, 6000-412 Castelo Branco, Portugal

We aim to respond to all cookie and privacy-related inquiries within 30 days in accordance with applicable data protection laws.

Your Cookie Choices Matter

We use cookies to provide essential functionality, improve your experience, and understand how you use our platform. You have full control over non-essential cookies through our Cookie Preference Center above.

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