vs Helium 10 Ads (formerly Adtomic) · verified 30 Sep 2026
A Helium 10 Adtomic alternative
that never takes 2% of your spend.
Adtomic is now called Helium 10 Ads. It comes only with the Diamond plan, $359 a month, and adds a 2% fee on all ad spend in every profile you set to Managed. Mirox does one job, Amazon PPC, for a flat fee from $169 a month, and shows you the reason for every bid it changes.
See the side-by-sideAt a glance
Mirox vs Helium 10 Ads.
Mirox
Autonomous PPC Intelligence for Amazon sellers — multi-marketplace native, transparent, sixteen specialised agents.
- · Free Simulation Mode on your real account
- · Public pricing from $169/mo
- · Full decision trace per bid (CSV export)
- · Per-marketplace native: DE, FR, IT, ES, NL, BE, PL, SE, UK, US, CA, MX
Helium 10 Ads
Amazon sellers who want keyword research, listings, inventory, profit reports and ads in one subscription, and are happy to write rules or let the AI run.
Starting price: $359/mo (Diamond) + 2% of managed ad spend
Side-by-side
Where each tool lands on the rows that matter.
Helium 10's side checked on 30 September 2026 against its own pricing page, product page and help centre. A cross means Helium 10 does not publish the capability, not that we tested it and found it missing.
| Capability | Mirox | Helium 10 Ads |
|---|---|---|
| Simulation Mode — free, real account, full simulation | Free, no card | Paid plan first |
| Decision transparency — full trace per bid | CSV export | Suggestions, no per-bid trace |
| Multi-agent architecture (16 specialists) | ||
| Seven safety layers between the AI and your ad budget | Rules you write | |
| Inventory-aware bidding (Sentinel — throttles on thin days-of-cover) | Built in | Separate inventory tool |
| Bayesian warm-start — sensible bids from hour one | ||
| Multi-marketplace native (DE/FR/IT/ES/NL/BE/PL/SE/UK/US/CA/MX + per-marketplace thresholds) | 13+ Amazon stores | |
| Asymmetric semantic embeddings (+19% relevance) | ||
| Public, transparent pricing — no demo wall | $169 / $449 / $999 | Published, + 2% of spend |
| Free trial / freemium | 30 days free, no card | |
| Starting price | $169/mo (or free Simulation) | $359/mo + 2% of spend |
Want the full six-vendor matrix? See the full /compare page.
The honest read
When Helium 10 Ads is the right answer, and when Mirox is.
Adtomic was renamed Helium 10 Ads in February 2025 and now runs on Pacvue's advertising engine. It is part of a large seller suite: keyword research, listing tools, inventory, profit reports and refunds sit in the same subscription. Ads needs the Diamond plan ($359 a month, or $279 a month billed yearly); Platinum cannot use it. On top of the plan, Helium 10 charges 2% of all ad spend in each profile set to Managed. Its own help centre says this covers the whole profile, not only the campaigns it manages, applies whether or not you use the features, has no threshold, and is non-refundable.
Where Helium 10 Ads wins
One subscription for much more than ads: keyword research, listing building, inventory, profit and refunds. Wide marketplace coverage, including Japan, Australia, Brazil and the UAE, plus Walmart and TikTok Shop. A flexible rules engine with expert templates, dayparting, keyword harvesting and budget rules, and one-on-one time with an in-house ads expert. If you already pay for Diamond for the research tools, Helium 10 Ads is the obvious first thing to try.
Where Mirox wins
A flat fee that does not grow with your spend: $169, $449 or $999 a month, never a percentage. At $10,000 a month in ad spend, Diamond plus 2% is $559 a month on monthly billing; at $30,000 it is $959. The reason for every bid change, with the numbers behind it, exportable as CSV, where Helium 10 publishes suggestions and rules but no per-bid record. 30 days free on your real account with no card, where Helium 10 Ads starts with a paid Diamond plan. Stock levels feed the bids directly, so spend slows before an ASIN runs out.
Honest verdict
If you want one Amazon seller suite and use its research tools every day, Helium 10 Diamond is good value and its Ads module is a reasonable place to start. If what you need is Amazon PPC done well, with a reason you can read for every bid, and a price that stays the same when your ad spend doubles, Mirox is the cheaper and more inspectable answer, and you can keep Helium 10 Platinum for research.
A decision tree, not a sales pitch
Which one fits your team.
Pick Helium 10 Ads when
- ·You want keyword research, listings, inventory and ads in one subscription.
- ·You sell on Amazon Japan, Australia, Brazil or the UAE, or on Walmart or TikTok Shop, and want one tool for all of it.
- ·You prefer to write your own bid and harvest rules from templates.
Pick Mirox when
- You do not want your tool bill to rise every time your ad spend does.
- You want to read the reason for every bid the AI changes, not only a suggestion.
- You want to watch the AI on your real account for 30 days, with no card on file, before paying anything.
- You already use Helium 10 for research and only need the PPC side: Platinum plus Mirox Starter is $298 a month with no percentage.
Frequently asked
Mirox vs Helium 10 Ads — the questions buyers actually ask.
- Is Adtomic the same as Helium 10 Ads?
- Yes. Helium 10 renamed Adtomic to Helium 10 Ads when it relaunched the tool in February 2025, now powered by Pacvue's advertising engine. People still search for Adtomic, but Helium 10's own pages, pricing and help centre all use the name Helium 10 Ads.
- How much does Helium 10 Ads cost compared with Mirox?
- Helium 10 Ads comes only with the Diamond plan, $359 a month or $279 a month billed yearly; the Platinum plan cannot use it. On top of that, Helium 10 charges 2% of all advertising spend in every profile set to Managed, with no threshold. At $10,000 a month in ad spend that is $559 a month on monthly billing, and at $30,000 it is $959. Mirox is a flat fee: Simulation Mode is free for 30 days, Starter is $169 a month, Growth $449 and Scale $999, never a percentage of spend. European buyers pay €149, €399 and €899. Figures from helium10.com and Helium 10's help centre, checked 30 September 2026.
- Does the 2% fee only apply to campaigns Helium 10 manages?
- No. Helium 10's help centre says the 2% applies to all ad spend in a profile set to Managed, including campaigns and ads you run outside Helium 10 Ads, and whether or not you use its features. There is no minimum threshold, and the fee is non-refundable. To avoid it, a profile has to be set to Analytics-Only or Disabled before the spend happens. Some third-party reviews say the fee starts above $5,000 a month; Helium 10's own terms do not say that.
Compare against your own Helium 10 Ads setup
The matrix is one thing. Your account is another.
Watch Mirox on your real account, side-by-side with Helium 10 Ads — 30 days free, no card, read-only, before a cent moves.
Pricing verified Sep 2026 · disagree with a row? info@mirox.pt