Free video course

Amazon PPC A→Z

Short lessons that teach one thing each, with a worked example and three steps you can do today. Watch in order, or jump to what you need. No signup.

2:04Start here · Lesson 1What a click is worth to youWork out the most an Amazon ad click can cost before it loses you money: profit before ads × conversion rate. Two products at the same $1.20 bid show why one makes money and the other loses it.

Module 1

The numbers that decide profit

What a click is worth, where to bid, ACoS, ROAS and TACoS.

3 videos

2:04NewLesson 1What a click is worth to youWork out the most an Amazon ad click can cost before it loses you money: profit before ads × conversion rate. Two products at the same $1.20 bid show why one makes money and the other loses it.

1:48NewLesson 2Where to set your bidWhat a click is worth is your ceiling, not your bid. Bid below it and the gap is what you keep; go above it only on purpose, with a limit and an end date.

2:19NewLesson 3ROAS and ACoSROAS is ACoS flipped, so neither is better. Work out your break-even (profit before ads ÷ price) and judge every campaign against it, in whichever unit you report.

Module 10

AI in Amazon ads

Amazon's own AI tools, and how to judge any AI that bids for you.

1 video

2:37NewLesson 46How to judge an AI PPC toolTest any PPC tool, Amazon's own included, against similar products it didn't touch in the same weeks, and judge it on profit after ads, not on the ACoS its own report shows.

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Not affiliated with Amazon. Numbers in the videos are worked examples unless a lesson says otherwise.